How a national telco brought a lost tradition back
into the homes of Singaporeans after 44 long years.
For billions of Chinese around the world, Lunar New Year without firecrackers is just like Christmas without Christmas trees. So when the Singapore government called for a total ban on firecrackers in March 1972, Lunar New Year has never been quite the same.
As the national telco, Singtel wanted to bring back the auspicious sound of firecrackers. So we created Singtel Firecracker: the world’s first mobile firecracker.
Visit the web app on singtelfirecracker.com and tap start.
Get friends and family to join in by scanning the QR code on your mobile screen.
Chain them up in sequence and tap ready.
Ignite the firecracker chain by swiping right on the first mobile device.