SINGTEL FIRECRACKER

How a national telco brought a lost tradition back
into the homes of Singaporeans after 44 long years.

_CASE FILM


_BACKGROUND

For billions of Chinese around the world, Lunar New Year without firecrackers is just like Christmas without Christmas trees. So when the Singapore government called for a total ban on firecrackers in March 1972, Lunar New Year has never been quite the same.

_IDEA

As the national telco, Singtel wanted to bring back the auspicious sound of firecrackers. So we created Singtel Firecracker: the world’s first mobile firecracker.

_HOW IT WORKS (1/4)

Visit the web app on singtelfirecracker.com and tap start.

_HOW IT WORKS (2/4)

Get friends and family to join in by scanning the QR code on your mobile screen.

_HOW IT WORKS (3/4)

Chain them up in sequence and tap ready.

_HOW IT WORKS (4/4)

Ignite the firecracker chain by swiping right on the first mobile device.