GIVE FOOTBALL FANS A VOICE.
 
icons
 
 
7k messages   Football fans are passionate.
We wanted to let each fan be heard.
     
facebook   Fans posted messages on Nike Football’s Facebook or Twitter pages. Their words appeared instantly on the pitch for all to see.
     
fabregas   We also had tweets from famous players like Cesc Fabregas and Rio Ferdinand.
 
 
RESULTS
20 seconds per message.
Over 400 messages per game.		  

AFTEREFFECT
- Nike daily conversations on Facebook and Twitter grew 58%
- Facebook ‘Likes’ grew from 360K to 560K
- 24,000 Comments on one Facebook post
- INDO sold out of home and away games
- MA sold out of Home Jerseys

 
fwa